Lowe's boosts Pinterest following by 30 percent via Facebook
The home-improvement store chain put a Pinterest tab on its Facebook page, and its Pinterest presence grew substantially.
Just like the Ghostbusters, Lowe's Home Improvement took a risk crossing the streams, and it worked. On March 1, the company added a Pinterest tab to its Facebook page , becoming the first major retailer to link the two sites in that way. The tab features a few Pinterest boards, and users have the option of repinning photos to Pinterest without ever leaving Facebook. It's paid off handsomely. According to The Realtime Report , the company has seen a 32 per read more...
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