Report: Companies average 178 social media accounts
It's time to take a hard look at your company's social media presence and pare down its accounts. A new Altimeter report offers an eight-point resource checklist to help.
By Matt Wilson | Posted: January 9, 2012
Between Facebook, Twitter, blogs, forums, Flickr, LinkedIn, YouTube and other platforms, the average enterprise-class company has 178 corporate-owned social media accounts. That's according to a new report from Altimeter Group , which surveyed 140 companies with more than 1,000 employees. Jeremiah Owyang, a partner at Altimeter and the lead author of that report, says 178 are way too many, particularly because such accounts often lose steam after a while
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