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Report: Email drives more sales than social media

A new report reveals email leads to more sales conversions than social media. Also, buyers who come from social media sites tend to spend the least.
By Matt Wilson | Posted: August 21, 2012
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If your social media strategy is to direct your fans and followers to places where they can buy your organization's products or sign up for its services, this might be a good time to rethink it. According to a recent report from e-commerce software firm Monetate, a tiny sliver of people who come to sales sites via social media—0.59 percent, to be exact—actually buy anything. Compare that with visits prompted by email (4.25 percent) and search engines (2.49 read more...

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