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Should brands target Tumblr to attract young fans?

A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter. What does that mean for brands?
By Matt Wilson | Posted: January 15, 2013
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Out with the new, in with the newer. At least, that's what a survey conducted by Posterous co-founder Gary Tan seems to suggest. Tan asked about 500 teenagers and 500 young adults which social media platforms they use regularly. Though majorities of both groups (55 percent of teenagers and 52 percent of young adults) use Facebook, even more (61 percent of teenagers and 57 percent of young adults) regularly use Tumblr, the sharing-heaving, image-centric blo read more...

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