Survey: People respond to brand offers when they come from friends
Brands should ditch promotional lingo, humanize themselves, and start acting like friends if they want consumers to pay attention.
By Matt Wilson | Posted: July 30, 2012
We've got to face it: Social media is just a way of life now. According to a new survey from Performics, 40 percent of people who use a social media site at least once a day prefer to interact with people online rather than in person. About half use phones and email less frequently because of social media. "I don't think it's that people are becoming anti-social, per se," says Daina Middleton, CEO of Performics, a performance marketing agency. "The tools h
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