The 'most damaged' brands in America
Guess what—or who—is No. 1?
Here’s a list that no company wants to populate: America’s nine most damaged brands.
The website 24/7 Wall St.
published the list, basing its claims on recent negative sentiment in the press and in social media.
From 24/7 Wall St.
“The brands on this damaged brand list often rose based on lofty claims, and fell when those claims were not realized …
“For our purposes, a brand doesn’t have to be a product or service. People can be brands. Famous sports figures count on their images for large endorsements.”
Here are the nine brands, in descending order:
New Orleans Saints
Read the full story at 24/7 Wall St.