Why do retailers leave tweets unanswered?
A recent study of 50 large brands found that fewer than one-third of those that have Twitter accounts answer customer tweets. They interact more on Instagram or Pinterest.
According to a study conducted by digital marketing firm Acquity Group, 45 out of 50 major retailers have active Twitter accounts. But they're not as active as they could be. Only 29 percent of those retailers that have Twitter accounts actually respond to customer questions and complaints. That's troubling, says Keith Evans, communications director at MyUS.com . "Leaving a tweet unanswered is more damaging than not having a Twitter profile at all, but man read more...
To continue reading this article, you must be a member of Ragan Select.