#Aurora tweet sparks PR nightmare for retail site
A celeb-style boutique plugs a namesake dress style without finding out
why ‘Aurora’ was trending. Did it learn nothing from Kenneth Cole?
By Alan Pearcy | Posted: July 23, 2012
You’d think anyone checking Twitter this morning would have heard about the dreadful shooting incident that tragically unfolded at a movie theater in Aurora, Colo., during a midnight showing of the new Batman movie, “The Dark Knight Rises.” Even if, on this particular morning, one hadn’t checked the day’s headlines, a person or team in charge of a Twitter feed would know enough to check why a word or phrase was a trending topic before exploiting it as a ma
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