#Aurora tweet sparks PR nightmare for retail site
A celeb-style boutique plugs a namesake dress style without finding out
why ‘Aurora’ was trending. Did it learn nothing from Kenneth Cole?
You’d think anyone checking Twitter this morning would have heard about the dreadful shooting incident that tragically unfolded at a movie theater in Aurora, Colo., during a midnight showing of the new Batman movie, “The Dark Knight Rises.” Even if, on this particular morning, one hadn’t checked the day’s headlines, a person or team in charge of a Twitter feed would know enough to check why a word or phrase was a trending topic before exploiting it as a ma read more...
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