MLB's social media blitz is a home run among fans

Baseball is an old game, with a long and celebrated history. But that doesn't mean it won't try something new every now and again. That was the idea behind Major League Baseball's Fan Cave , now pushing into the postseason of its second year. The basic concept is that selected fans—two in the first year, more in 2012—watch all 2,300-plus Major-League games in the season on a bank of 15 TVs in a New York City building and then they blog, tweet, and post to read more...