Mashable asks, “Name a chef who wears green eye shadow, sequined purple
sweaters, and leather pants with a zip-out crotch. Chances are, you’re
searching. That is, unless you’ve tuned in with millions of other
viewers to watch Cooking Channel’s ‘Bitchin’ Kitchen,’ where celebrity
chef Nadia G
totters around on heels higher than some ears of corn.”
With that going for it, it’s no wonder “Nadia G’s Bitchin’ Kitchen” is a
broadcast hit. But what warranted top honors in the Best Community
category in PR Daily’s Digital PR & Social Media Awards is how the
community manager weaves this into a social media presence.
PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf).
Angelique Picanco—Bitchin’ Lifestyle’s managing editor, community
manager, and social media mastermind—acts as senior managing Web editor.
Managing a team
of four staff members, she develops features, writes articles, creates
the latest community-based contests, designs and implements various
campaigns for BitchinKitchen.tv, and doubles up as a script coordinator
for “Nadia G’s Bitchin’ Kitchen.”
Seevibes has named it among the top 10 Canadian TV Facebook/Twitter
sites. Picanco reports that “Nadia G’s Bitchin’ Kitchen” generated more
than 5 million
post views and 20,000 likes/comments on Facebook per month. Its Facebook page has 124,500 likes.
Picanco clearly knows how to stir the pot on social media. She drew 570
comments and 25,000 shares with the question, “If you could only pick
one style of
cooking … that you had to eat for the rest of your life, what would it
Another recent comment said, “If we were drinking milk right now, it’d
be shooting out our noses at the hilarity our community brings to our
day! Check out
the weekly roundup! http://ht.ly/fdTwu.”
They also draw crazy posts from visitors, like the woman who wrote,
“What CAN’T you wrap bacon in?” and posted a picture of a turkey
mummified in bacon
The application states:
“Angelique has witnessed the community grow from zero to over 95,000
avid friends and fans, connected with over 25,000 Bitchin’ Kitchen
Twitter, and continues to chat with them on a real-time basis, daily.
“Facebook page is chock-full of user-submitted photos—which paints a
nice illustration of the rapid fan base they’ve developed in three short
years—from quaint skull-topped cupcakes to the more hardcore fans with
logo tattoos (really).
“As one of the original administrators of Bitchin’ Kitchen’s Facebook
fan page and Twitter handle, Angelique successfully developed and
social media strategy responsible for Bitchin’ Kitchen’s online brand
development and website traffic growth.
Want to get recognized for your hard work? Find out about Ragan and PR Daily’s award programs here: http://www.prdaily.com/Main/RaganAwardsPrograms.aspx