The most—and least—trusted industries and spokespeople
Edelman’s 13th annual Trust Barometer reveals a ‘crisis in leadership’—few people believe what business leaders and government officials are saying.
By Michael Sebastian | Posted: January 23, 2013
Most people still distrust banks, business leaders, and government officials, according to Edelman’s 13th annual Trust Barometer , which measures the public’s faith in various institutions, industries, and individuals. The least trusted industries are financial services, banks, and media, although all three saw modest gains in trust from the previous year. Meanwhile, business leaders and government officials remain dubious to the public. Only 18 percent of
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