Edelman CEO: PR must be 'the corporate conscience'
In an era of collapsing trust in government and business, it's up to communicators to build trust and shape organizations for the good, says Richard Edelman.
Outsiders often perceive public relations professionals as used car salesmen willing to hype any cause or product. Folks in the business know that the truth works better than spin, especially in an age of cynicism about business and government. So, how about making PR the driving force in shaping organizations for the good? "In advising on the what to do, we have to act as the corporate conscience," said Richard Edelman, chairman of the board of DJE Holdi read more...
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