Pinterest vs. Facebook: Which is better for business?
Pinterest users spend more money than Facebook's, but aren't as engaged. See how the social networks compare in this infographic.
By Kristin Piombino | Posted: August 6, 2012
Pinterest lovers and Facebook friends, it's time to get out the boxing gloves.
In a new infographic from Boticca, the social networks go head to head to see how each impacts business.
Using data from its Facebook and Pinterest pages, Boticca determined the following:
1. Pinterest users spend more money than Facebook users: On average, Pinterest users spend $180 as compared to Facebook users' $85.
2. Pinterest drives more sales than Facebook: Pinterest influences 10 percent of transactions, while Facebook only influences 7 percent.
3. Facebook users are more engaged than Pinterest users: Pinterest users visit 44 percent fewer pages on the social pinboard than Facebook users do on Facebook.
4. Facebook offers better conversion rates: Pinterest has a 51 percent lower conversion rate than Facebook.
Want more? Check out the graphic
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