Ragan's Employee Communications Awards 2012 are now closed. Check our main awards tab for more information.
Why should you enter our Employee Communications Awards 2012 contest?
Corporate communicators who have the courage to measure their best against the best of others learn many times more about themselves and their work than the stay-at-homes who disdain competition. They get more good ideas; they get the edge that competition sharpens.
If you had a great idea and you executed it perfectly, we want to see it, hear it, read it.
Make no mistake: You will be competing against the absolute best in Ragan’s Employee Communications Awards. Measure your finest work against that of the cream of the crop.
Don’t believe us? Check out last year’s winners. See who led the pack last year. You could be next.
It’s so easy. Submit your entry online by following the links below, or mail us your entry.
Who Should Enter?
Our Ragan Employee Communications Awards are open to communicators from all walks of life. This includes for-profit and non-profit organizations, including corporations, internal communication agencies, associations, government, and non-governmental operations (NGOs). If you work as a freelance consultant, you can enter as well. NOTE: Agencies can also submit entries on behalf of clients.
The work you submit should reflect employee communications between January 1, 2012 and the deadline of December 21, 2012. Important: We recognize that much of your planning work may have occurred before January 1, 2012. If that is the case, you can still submit an entry. If you have any questions about this, feel free to e-mail or call us.
|Winners will be awarded in the following categories:
- Best Annual Report: Do you have a publication you write, edit, and package directly for your shareholders or stakeholders that you'd like to submit for recognition? We want to take a look.
- Best Employee Annual Report: Do you have a yearly report you write, edit, and package specifically for your employees? Are you engaging your employees, instead of just spewing facts and statistics? Do you have fun, out-of-the-ordinary design elements and creative stories? Share them with us.
- Best Blog: Does someone on your team write and maintain an excellent blog—one that is original, insightful, inspiring? We want to see it. It can be a company blog or an executive blog.
- Best Customer Relations Program: This can be traditional customer relations management or a customer program that features social media. Either way we’re looking for a program that passionately engages customers and turns them into action-taking advocates.
- Best Facebook Page: Does your company's or client's Facebook page do more than just suggest that your audience "like" you? If you've answered "yes," we would like to see it.
- Best Mobile Application: We’re in the Mobile Revolution. Please show us your mobile application if you think it is fresh, user-friendly, and spectacular.
- Best Podcast: Does your organization have a regularly produced podcast? We want to listen in. Our judging criteria are as follows: clear, concise, relevant information. Bonus points for humor. Please include a link or clip of at least two podcast shows.
- Best Speech: A well-written speech is a very rare animal. Do you have a captivating, motivating speech that you wrote for an internal or external event? Please send it along.
- Best Use of Social Media: Was there an issue your company or client used to rally the community through social media? Maybe you facilitated a lengthy discussion about a current event, or asked members of the community to submit their own stories, pictures, captions, etc., on a topic? Show us how you are using social media to increase engagement.
- Best Design: Is your intranet home page, for lack of a better term, beautiful? Then throw your hat into the ring. Please include a link to your intranet or multiple screen shots.
- Best Headlines and Blurbs: Does your or your client's intranet deliver captivating headlines, intriguing sub-headlines, and well-written blurbs? We want to see writing that makes your employees look forward to booting up their computers in the morning.
- Best Interview or Profile: The interview or profile should examine the contributions of your employee or executive to the company or the industry.
- Best Social Intranet: Do you have an intranet that brings employees together? This can be in the form of a traditional intranet, micro-blog, or other platform. Please include a link or multiple screen shots.
- Best Value to Employees: If your employees consistently use your intranet to communicate; submit content, suggestions, or feedback; or for other intranet functions, we want to see it—and the employee interaction it inspires. Please include a link or multiple screen shots.
- Best Employee Magazine (Electronic Publication): You have more space for words: How well does your publication resist the temptation to use that space? An electronic publication must say more in fewer words. We like simplicity and elegance in design. Show us your magazine. Please include a link or multiple screen shots.
- Best Employee Newsletter (Electronic Publication): This doesn’t necessarily have to be an email-style publication, but again, the keynote must be simplicity of design. Concision and punchiness rule here. We will be looking to see how much you get done in a limited space and time. Please include a link or multiple screen shots.
- Best HR Publication (Electronic Publication): What we’re looking for here is liveliness. Liveliness of writing, headlines, and subheads. We’re also looking for a shunning of HR jargon and technical language in favor of a publication that is crystal clear. Show us how you are engaging your employees. Please include links or multiple screen shots.
- Best Design (Electronic Publication): We're not pre-judging any format or any combination of colors or typefaces. It's all in what the design does. The ultimate test is this: Did we want to keep scrolling and clicking through the tabs? Please include a link or multiple screen shots.
- Best Redesign (Electronic Publication): The criteria here are simple: elegance and simplicity of design. That means a minimum of boxes, graphics, colors, and other distractions. It would be to your benefit to include statistics and page views, unique visitors, bounce rates, etc., to show that your new design did the job. We need to see the home pages and sample pages of both your new and old sites.
- Best Employee Magazine (Print Publication): You have more resources here. What do you do with them? You have more space for words: Does every word, every photo, every graphic make your company more efficient, more profitable, more sympathetic to employees’ ideas and initiatives? Then show us. Please send us a hard copy of your magazine.
- Best Employee Newsletter (Print Publication): We’ll be looking to see whether you integrate a strong personal connection and an equally strong work connection to employees in every article and in every profile. You do that through vivid, dramatic, fearless storytelling in every story or feature, no matter how short or long. Please send us a hard copy of your newsletter.
- Best HR Publication (Print Publication): HR newsletters and brochures have historically been the last thing that employees pay attention to in the daily flood of print publications, emails, and text messages. How do you get people to pay attention to your HR publications? Please send us hard copies of your submissions.
- Best Design (Print Publication): We're not pre-judging any format or any combination of colors or typefaces. It's all in what the design does. The ultimate test is: Did the reader leaf past the cover to take a peek inside? Please send us a hard copy of your publication.
- Best Redesign (Print Publication): It's simple: Just compare an old issue of your publication to one new issue. Feel free to point out specific improvements you've made that you'd like us to take a longer look at. Please send us hard copy samples of both your old and new publication.
- Best Article Series (Print or Electronic): Of course, a series must have at least two parts. Submit stories that came together perfectly. Have you written the story with a dramatic tension that leaves the reader wanting to read the next installment? We can’t wait to take a look.
- Best Cover Lines (Print or Electronic): If the front cover headlines of your publication provoke your readers to search for articles singled out on that cover, congratulations. What we’re looking for is the element of tantalizing mystery that compels the reader to open the publication once they have the cover line.
- Best Executive Letter (Print or Electronic): We’d love to see any general communication addressed to one or more stakeholder groups that shows unusual energy, eloquence, or insight.
- Best Feature Article (Print or Electronic): The feature can be about almost anything in your organization or in your client's organization. We're looking for articles with under 1,000 words.
- Best Interview Profile (Print or Electronic): The interview or profile should examine the contributions of your employee or executive to the company or the industry.
- Best Long Feature Article (Print or Electronic): The feature can be about almost anything in your organization or in your client's organization. We're looking for articles more than 1,000 words long.
- Best News Article (Print or Electronic): All we want is a great headline, an attention-grabbing subhead, and a magnificent lead that compels the reader to plunge into the story. After that the storytelling must be strong enough to sustain interest until the very end.
- Best Photography (Print or Electronic): Do your photographs add life and interest to your stories? If you're proud of the way your photos enhance stories, illustrate ideas, or make themes clearer, send them our way.
- Best Interview Video: Did you present a visually interesting video that adds character to the interview? Submit your best to see if yours has the most character and visually stunning qualities. Please submit a YouTube link, video file, or disc with your video.
- Best Marketing Video: Humor, or at least wit, is important here. We want self-awareness that sells without being too obvious about its salesmanship. Do you have an intelligent presentation that sells effectively without high pressure? Send it to us. Please submit a YouTube link, video file, or send us a disc of your video.
- Best News Story Video: Did your team work an arresting, attention-getting visual angle into a news story with video? We'll judge entries in this category based on the overall quality of video, writing and sound bites. Please submit a YouTube link, video file, or disc of your video.
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How To Enter
Enter online or you can mail your entry.
Here's what we want with your synopsis:
- The name of your company or organization
- Two lines of text for your trophy should you win
- Who to contact about entry
- The name of category you're entering
- The chief staff members responsible for the work
- Costs (if possible). If you can send us budget for your submission, we'll keep it confidential. This is not required!
- A copy of the project or the completed work
- A copy of all supporting materials (not required)
Your synopsis should be written using the following sub-headings:
- Your goals
- Strategy and tactics
- Evaluation: Success, results or ROI
If you mail your entry:
- One copy of the complete entry form (found in downloadable brochure)
- Entry fee (check made out to Ragan Communications)
- A copy of your synopsis
- A copy of all supporting materials (not required)
Send your mailed entries to:
Lauren Yanow, Ragan Communications, 316 N. Michigan Ave, Suite 400, Chicago, IL 60601 • email@example.com • 312.960.4167
To download Ragan's Employee Communications Awards brochure and entry form click here.
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Early-bird deadline: Friday, December 7, 2012
Final deadline: Friday, January 11, 2013
Finalists announced: End of February
The early bird fee per entry is $175, after December 21 the fee is $225 per entry.
How are the entries judged?
Our judges are recognized experts in the field and have appeared as speakers at our events. They also include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
Who is eligible to win an award?
Any communicator working in employee communications, internal communications or HR. Organizations can be corporate, non-profit, government, association. If you are an agency or an independent consultant, you can submit work on behalf of a client.
What will entrants and winners receive?
Winners will receive an elegant award recognizing their work as the best of the best along with recognition on www.ragan.com.
Where and when will the winners be announced?
More information about the winners announcement will be made available when the finalists are announced in late February.
How do I increase my chances of winning an award?
In your synopsis, be sure to include the results of your work. If you're an employee editor, has your readership increased? If you are in charge of your company Intranet, has employee engagement gone up? Also, be sure to use the synopsis to cover strategy, objectives, tactics and implementation.
When will I be notified about the status of my entry?
You'll be notified by the end of February by email if you are a finalist in any category.
Are your awards programs open to companies worldwide?
Yes. Our only request is that all entries are submitted in English
May an organization or nominator enter more than one person?
Will you return my entry materials?
W-9 Form / Tax ID Number Request
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If you have any issues regarding the details of the information requested, such as the wording of a question on a form, or to request an extension, please call Lauren Yanow at 312.960.4167 (9am-5pm CST during the U.S. business week) or email her at firstname.lastname@example.org
To sponsor the Ragan Communications Awards, please contact Staci Diamond at 312-960-4671 or email her at email@example.com
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Early Bird Deadline: December 7, 2012
|December 21, 2012
Extended to January 11, 2013
Winners Announced: April 2013