Structuring a Social Media Team
How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
If you've ever wondered about these questions, a new Ragan/NASDAQ OMX Corporate Solutions survey of more than 2,700 social media pros will help you to benchmark your social media program.
You'll learn that:
- Most communicators and marketers handle social media duties on top of other responsibilities.
- Budgets at most organizations were stagnant in 2012 and are only slightly improving next year.
- Measurement and monitoring remain areas of concern. Most respondents are dissatisfied or only "somewhat satisfied" with how they measure their social media effort.
- Only a minority agreed that their organization is "an advanced, well-run machine," while nearly two thirds use social media regularly but have more to learn and accomplish.
- Organizations take a multidepartment approach to social media, with marketing, corporate communications, and public relations all owning pieces.
Please fill out the form below to download this complimentary, groundbreaking white paper, "Structuring a Social Media Team."