Hospitals and other organizations are breaking the rule about keeping videos short, but to hold on to your audience, you have to weave an engaging tale.

Just because you only have a short time to whip up a story doesn't mean you should sacrifice quality. Here's how to write compelling, interesting and relevant content despite a ticking clock.

Video can be an effective and engaging way for organizations to communicate with their employees. Keep these tips in mind to make the most of this communication channel.

Marketers target specific audiences with certain messages, and internal communicators should be doing the same. Here's one way they can.

The key is to keep your content fresh, exclusive and exciting.

When run properly, groups can be a helpful resource for professionals. Here's how to ensure yours features inspiring discussions and engagement.

Simply adding a few words to your headline and summary can take you from the bottom of the search results to the top, and eventually help you land that dream job.

LinkedIn's manager of corporate communications shares several ways to ensure your profile appears at the top of LinkedIn's search results.

LinkedIn's corporate communications manager explains how LinkedIn's advanced search feature can help you find the right journalists to pitch.

LinkedIn is more than just a place to post your résumé or look for a job, Yumi Wilson of LinkedIn says. She and Mark Ragan discuss which features communicators should pay attention to.

The press release is not dead, nor should it be, Diane Schwartz of PR News says. She and Mark Ragan discuss why.

The content comes first, so make sure it sizzles—or tickles the funny bone. Be sure, too, not to burden the video (and the viewer) with a lot of marketing junk. It's about brand awareness, not making a sale.

Bluntly describing recent hard times, a series of videos—many of them staff-made—focused on employee contributions to the hospital's mission.

This infographic details how online videos can boost your organization's bottom line. If your boss is hesitant to add video to your marketing strategy, these insights could help.

The secret to good video is forgetting about the old saw, "Content is king." It's important, but it's not everything. Inspiring your audience is key.

A year after Hurricane Sandy, the communications and marketing staff at NYU Langone Medical Center throw a birthday party for the babies born the day the storm hit.

Whether you feel uncomfortable writing humor or your speaker feels uneasy delivering it, these pointers can help both of you.

Getting the CEO to sit down with you can be a challenge, much less getting him to open up and share some personal stories. But fear not. These tips can help.

Ads and commercials don't inspire people like they used to. Today, audiences want to see content they care about. Here's how your organizations can provide it through brand journalism.

There are so many social media monitoring tools, and all claim to be the best. To find the best one for your brand, heed this expert's tips.

See what makes the brand journalism sites of Southwest Airlines, Sophos and HSBC so successful, and how you can follow their lead.

Just because you built a fantastic brand journalism site doesn't mean people will visit it. Here are some ways to promote it and build a regular readership.

Should your brand journalism site live on your company's website, or be a separate news site? Get the answer in this short video.

Brand journalism only works if you tell compelling stories. To find such stories, you and your team need finely tuned reporting skills.

To succeed in brand journalism, your communication staff must take on a newsroom mentality. Here's how to get them to stop thinking like PR pros and start writing like reporters.

You and your team may be ready to launch a brand journalism site, but you won't get anywhere if your execs aren't on board. Here's how to get them on your side.

Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages.

Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.

Although there's no guarantee that a video will go viral, you can increase its chances by making sure it has the right content, context and is a conversation starter.

More CEOs are participating in social media compared to just two years ago, reports Leslie Gaines-Ross of Weber Shandwick. Learn how they're using it, and what prevents others from following suit.

Tip No. 1: Don't be afraid to ask a mentor for help. Learn what else you should be doing from these seasoned execs in this one-minute video.

Want to know what it takes to be a good community manager? Empathy and listening skills are musts, says Tim McDonald, community manager for the HuffPost Live.

If you set up a Pinterest or Twitter page, but no one has time to manage either, you're doing more harm than good, warns this PR executive.

PR agency owner Sandra Fathi shares three tactics she uses to land coverage for her clients (with examples!): Story hijacking, trend intervention, and data.

Strong writing skills, flexibility, and using social media networks in your personal life are some qualities you must have to get a PR job, explains PR Director Nora Walsh. Get more insider tips in this short video.

Some PR advisors can scare CEOs into not using social media, says Ty Francis, VP of Corporate Board Member magazine. They're leery of how an ill thought-out tweet, for example, can backfire.

Companies are now using Big Data to identify what employees want, and the best way to keep them.

Caryn Seidman Becker, CEO of Clear, explains why she brought her social media work in-house, and why it’s much more effective than when it was run by an agency.

A look at how one New York City hotel responds to negative online comments and reviews.

Who drives social media at your organization? It should be dictated by your organization's goals, and not a one-size-fits-all decision, argues Shelly Stevens of Waggener Edstrom.

Three female, New York City-based PR pros explain why women are well suited for public relations. They’re better at multitasking than men, one woman asserts.

It wasn’t the benefits and fun perks—free lunches and bean bag chairs—that did it. The reason is simple: Google employees trust management.

If you can’t put your phone down at dinner or before you sleep, you’ve spread yourself too thin. Stacey Acevero of Vocus helps you figure out where you should spend your time.

Learn what you need to know about copyright law, Facebook contests, and much more from Gabe Karp, executive vice president and general counsel at ePrize.

Generation Y prefers content in small, punchy bits because they have short attention spans, says Erin Lieberman Moran of the Great Place To Work Institute. Weigh in.

If you’re not well versed in digital technology—how to use it and why—you’ll get left behind, says Deirdre Breakenridge, CEO of Pure Performance.

The top of your release is critical—headline length and the inverted-pyramid style of writing—to reach a broad audience. Learn more from Business Wire’s Tom Beckfold.

Can brands use Pinterest without visually-appealing products? Of course, says the team ePrize. Make lawnmowers? Post photos of gorgeous lawns. Ask yourself: What inspires your products? Your designers? Pin those images.

Posture? Eye contact? They both matter, but they’re not the most important. Hint: it’s not PowerPoint.

Personality is the most important quality of a community manager. They should share the same traits as your receptionist: personable, quick thinkers, says Renee Alexander of MSLGROUP.

Learn how to stand and gesture properly the next time you’re in front of a group of people. Studies show body language matters more than content, warns this presentation coach.

Put on your reporter's hat and tell a compelling story about your brand. It’s the key to effective marketing today, says Stacey Acevero, social media manager at Vocus.

That was one of the findings of a Cisco study that looked at Gen Y at the workplace. According to exec Carlos Dominquez, 82 percent of Gen Y violated corporate policies at work, in large part in order to do their jobs.

They're a quick way for readers to retain information, according to John Pollack, author of "The Pun Also Rises." Learn which words originated as puns and more in this fascinating interview.

Monique Dinor discusses how her experience as a journalist benefits her as a PR pro—and what’s been the most difficult adjustment.

Learn the technique that makes sermons so memorable—and to apply to your next speech—in this one-minute video.

Songwriters worry about the way words feel and sound, and so should you, explains Mike Long. Here’s what you should emulate.

Does it tick you off when you hear people say PR is nothing but press releases? Or, communicators just write newsletters? Hear your colleagues vent their frustrations in this video.

Rebecca Jarvis, business and economics correspondent for CBS News, discusses why companies are scooping up journalists to create rich content for their brands.

Despite a 24/7 news cycle and wealth of social media channels, Edelman's Matthew Harrington argues PR's role hasn't changed: to translate and communicate the company's message. Do you agree?

More of your fans will see your ads than Facebook wall updates, argues Jason Keith, CEO and founder of SocialFresh. What do you think?

Stop talking and start doing social media if you want to get hired, explains the firm’s senior VP of digital communication. Jason Wellcome tells you exactly what he’s looking for when hiring PR/social media talent. Hint: Strong writing is a must.

No, everything is potentially on the record so think before you speak, says Finn Partners' Andrew Worob. You can’t get in trouble for keeping your mouth shut.

If you want to land on this esteemed list, you better not block social media at work, explains Erin Lieberman Moran, senior VP at the Great Place to Work Institute. Trust is at the core of the issue, she explains.

No, says Edelman’s Matthew Harrington. To be successful, every department should be on the social media team—from HR and operations to PR and marketing. Do you agree?