Companies are now using Big Data to identify what employees want, and the best way to keep them, reveals Erin Moran of the Great Place to Work Institute. This data will help you better communicate what matters to your employees.

Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages. CEO Mark Ragan and head of Ragan Consulting Jim Ylisela take on this meaty topic. This is the first in a seven-part series.

Negative hotel reviews are a prime way to get direct feedback from customers and learn where the hotel falls short, says Nora Walsh, PR director at The Pierre in New York City. Follow her lead with these tips.

“Rachel’s Gift” racked up more than a half a million views, and helped raise millions of dollars for nonprofit charity: water. Videographer Jamie Pent explains why the video captivated so many people.

Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes and how to avoid them.

Three female, New York City-based PR pros explain why women are well suited for public relations.

Learn what you need to know about copyright law, Facebook contests, and much more from Gabe Karp, executive vice president and general counsel at ePrize.

Shot at a Ragan conference, Ignite's David Spark asks attendees what misconceptions about their job drive them crazy.

If you’re not well versed in digital technology—how to use it and why—you’ll get left behind, says Deirdre Breakenridge, CEO of Pure Performance.

Learn what will increase press release views, including headline length, keywords, hyperlinks and more from Tom Becktold, senior VP at Business Wire.

So you hire a PR firm to help your company with social media. What next? Jackson Jeyanayagam, senior vice president at Taylor PR, explains what you should expect.

Recently, the popularity of community managers has risen. But, what does a community manager actually do? And who's the best fit at your company? Renee Alexander, senior vice president of digital and social media at MSLGROUP, fills us in.

While there's no guarantee your next video will go viral, you can increase your chances by making sure it has the right content, context and conversation.

Can brands use Pinterest without visually-appealing products? Of course, says the team ePrize. Make lawnmowers? Post photos of gorgeous lawns. Ask yourself: What inspires your products? Your designers? Pin those images. Plus, what’s the next big thing in social media.

Stories? Posture? Eye contact? They all matter, but presentation and speaking coach Thaddaeus Smith tells us which is the most important.

More CEOs are participating in social media compared to just two years ago, reports Leslie Gaines-Ross of Weber Shandwick. Learn how they're using it, and what prevents others from following suit.