Learn what will increase press release views, including headline length, keywords, hyperlinks and more from Tom Becktold, senior VP at Business Wire.

So you hire a PR firm to help your company with social media. What next? Jackson Jeyanayagam, senior vice president at Taylor PR, explains what you should expect.

Recently, the popularity of community managers has risen. But, what does a community manager actually do? And who's the best fit at your company? Renee Alexander, senior vice president of digital and social media at MSLGROUP, fills us in.

While there's no guarantee your next video will go viral, you can increase your chances by making sure it has the right content, context and conversation.

Can brands use Pinterest without visually-appealing products? Of course, says the team ePrize. Make lawnmowers? Post photos of gorgeous lawns. Ask yourself: What inspires your products? Your designers? Pin those images. Plus, what’s the next big thing in social media.

Stories? Posture? Eye contact? They all matter, but presentation and speaking coach Thaddaeus Smith tells us which is the most important.

More CEOs are participating in social media compared to just two years ago, reports Leslie Gaines-Ross of Weber Shandwick. Learn how they're using it, and what prevents others from following suit.

Three PR executives offer their advice on how to get into the industry. Hint: Don't be afraid to ask a mentor for help.

Tim McDonald, community manager for the HuffPost Live, explains the skills you need to be a good community manager. Hint: empathy and listening skills are a must.

If you set up a Facebook or Twitter page, but no one is managing it, you're doing more harm than good, warns Shelly Stevens, VP of global marketing for Waggener Edstrom.

Affect President Sandra Fathi explains how her agency gets their clients in the news where there might not be any. Her tactics: Story hijacking, trend intervention, and data. Find out how she uses those tactics with proven examples!

Strong writing skills, flexibility, and using social media networks in your personal life are qualities you need to work in PR. You must also be prepared to work around the clock, and think on your feet, explains PR Director Nora Walsh.

The reason is simple. Video can tell your story quickly, according to this three-person PR panel. "A video tells your story in a minute," said one panel member in an interview with CEO Mark Ragan at Nasdaq OMX studios in New York City.

Part of the reason CEOs are leery of using social media is due to some PR advisors, explains Ty Francis, vice president of Corporate Board Member magazine. They've witnessed how an ill thought-out tweet can backfire.

It's not the benefits and fun perks—free lunches and bean bag chairs—that did it. The reason is simple: Google employees trust management. Is this true at your company?

Fifty-five percent of communication cues come from a speaker’s physical presence, 38 percent from tone, and 7 percent from words, says Thaddaeus Smith, a presentation coach. Get some helpful tips on how to avoid bad body language.