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PR crisis deepens at Susan G. Komen

Since defunding—then re-funding—cancer screenings at Planned Parenthood, executives have bailed out and fundraising has dipped at the breast cancer nonprofit.
By Michael Sebastian | Posted: March 23, 2012
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This PR disaster simply won't go away. A second high-ranking executive at Susan G. Komen for the Cure has resigned, and, perhaps more devastating, the organization's fundraising is taking a hit. It's all part of the ongoing fallout from Komen's announcement to defund, then reinstate funding for, cancer screenings at Planned Parenthood—a PR disaster that's now more than a month old. Nonprofit marketing expert Nancy Schwartz, president of GettingAttention.or read more...

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