Critics pan Kraft's new name
Mondelez International is the new name of Kraft's global snack company, and it has its share of critics. What do you think of the rebranding effort?
mohn-dah-LEEZ. That's the name—spelled phonetically—of Kraft's new global snack company. It's actually Mondelez International, which is a mash-up of the French word monde , meaning "world," and the Spanish word delez , a fun interpretation of "delish." Kraft chose the name for its snack division, which reportedly has more global appeal—hence the international name. If Kraft shareholders approve the new name in May, Mondelez will be the umbrella company for read more...
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