Do we apologize too much?
As comedian Bill Maher pleads with the nation to stop the flood of mea culpas, people in the PR field explain the breakout of 'I'm sorry' reactions and why it's not so bad.
A recent apology from McDonald's elicited a chorus of sighs from some PR professionals. In a radio ad, the company playfully suggested that petting a pit bull is "risky" behavior. A pit bull advocacy group called out McDonald's, and the fast feeder issued this tweet: "We apologize for running a local ad insensitive in its mention of pit bulls. We didn't mean to offend anyone and the ad is being pulled." Several comments from a PR Daily story about the inci read more...
To continue reading this article, you must be a member of Ragan Select.