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Pizza restaurant CEO's plea for help pays off

Nick Sarillo of Nick's Pizza & Pub sent a heartfelt email asking for customers to pull his business out of a financial crisis. His PR advisors said it would backfire, but it worked wonders.
By Matt Wilson | Posted: March 20, 2012
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In general, begging is a tactic that PR folks tend to frown upon . But when Nick Sarillo, CEO of Nick's Pizza & Pub, sent an email pleading for customers to help keep the doors open at his two Chicagoland restaurants, customers didn't just respond. They rallied. "We doubled our sales in each restaurant for the first week and stayed at a 75 percent increase for a couple of weeks," Sarillo told Crain's Chicago Business . So what gives? If begging, or at read more...

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