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SafeAuto hits PR jackpot with jingle contest

The auto insurer's 'Do the Jingle' promotion has racked up hundreds of thousands of votes and made SafeAuto a search engine powerhouse.
By Matt Wilson | Posted: February 18, 2013
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What seems like a pretty simple request, asking musicians to record themselves performing an original jingle, has turned into a PR coup for car insurance company SafeAuto . "The exciting aspect of this is that it's combining traditional broadcast, online, and every avenue of marketing into one big campaign," says Jason Parks, emerging media and video specialist for the company. In its fifth year of inviting anyone with music in their heart to participate, read more...

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