Newspaper-like blog boosts traffic and brand visibility
Online security firm's revamped blog, which mimics a newspaper website, has boosted page views, traffic and brand visibility for Sophos.
Most of the posts on Web security firm Sophos' Naked Security blog deal with news related to online threats in one way or another, but it isn't its editors' intent to compete with the news. "It's a different beast," says Carole Theriault, a spokeswoman for the company and senior security consultant. "We're talking about the woods and we're in the woods." The point of the blog is proving Sophos' place as a haven for security experts. A business-to-business read more...
To continue reading this article, you must be a member of Ragan Select.