Newspaper-like blog boosts traffic and brand visibility

Most of the posts on Web security firm Sophos' Naked Security blog deal with news related to online threats in one way or another, but it isn't its editors' intent to compete with the news. "It's a different beast," says Carole Theriault, a spokeswoman for the company and senior security consultant. "We're talking about the woods and we're in the woods." The point of the blog is proving Sophos' place as a haven for security experts. A business-to-business read more...