Despite a 24/7 news cycle and wealth of social media channels, Edelman's Matthew Harrington argues PR's role hasn't changed: to translate and communicate the company's message. Do you agree?
No, everything is potentially on the record so think before you speak, says Finn Partners' Andrew Worob. You can’t get in trouble for keeping your mouth shut.
No, says Edelman’s Matthew Harrington. To be successful, every department should be on the social media team—from HR and operations to PR and marketing. Do you agree?
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