WEBINAR

members: log in now for special pricing.

Tuesday, November 18, 2008 • 3-4:30 p.m. EST
Your Webinar instructor: Patrick Williams, Ph.D., Ragan Consulting

About the Webinar

Having a strategic communication plan will save you money. Planning ahead unites your team, integrates your vehicles, aligns your work with your organization’s goals and ensures that you’re addressing the interests of your internal audience—without wasting resources.

Webinar instructor Patrick Williams leads the strategic planning initiative for Ragan’s Consulting Group, and has written hundreds of strategic plans—many of them award winners. After years of creating strategic plans and best practice research, Patrick has put together a 13-step strategic planning model you can use to jump start your efforts.

Join us for this practical, 90-minute Webinar and you'll learn:

• To address the most pressing issues facing your organization and how to deal with them swiftly and accurately
• How to measure your progress toward your goals frequently to ensure the success of your strategic plan
• To find the useful messages that will connect with your employees and the best way to convey them
• The importance of pre-planning: How to do your research, and then assemble your team
• Barriers to anticipate—and design around
• The 13-step planning model that will make creating a strategic plan stress free and painless
• To integrate all your communication vehicles before you publish your plan
• How to secure management’s buy-in and participation
• Tips to implement the plan after it’s written to ensure that it is effective in delivering all it is intended to
• How to unite managers and employees behind your strategic objectives, using accurate qualitative and quantitative research
• And much more!

Four more reasons to register:

Register now! Register for Understanding public relations now for only $329. OR—

members always save! Become a member and register for only $299.

About your Speaker

Pat Williams is a well-known author, columnist, workshops leader, and lead strategist for Ragan Consulting.

Registration

Unlike other traditional training options, Ragan Communications offers you the utmost flexibility. Bring your entire team to the table and learn during a live presentation for just $329. Can’t make the date and time, but want to experience the Webinar? We’ve got a CD option for you that includes PowerPoint presentations, handouts and question and answer sessions for just $329. OR, sign up for both for just $30 more (there’s nothing like building a library of training CDs for current and future employees).

So choose the option that’s best for you and your team:

Note: Because the multimedia CD is a recording of the live event, the CD is delivered approximately 3-5 weeks after the event date.

Online registration for the live Webinar is now closed. To register by phone, please call 312.960.4140 or 800.493.4867.

Webinar CD only

$329 • price: $299

Cancellation Policy: Cancellations will be accepted through end of business on Friday, November 14, 2008. Registrants who cancel within that time will receive a refund. Cancellations received after that day will not be refunded.

Note: Your fee includes toll-free access (one dial-in per registration). If you are calling from outside North America, you will need to call a different phone number and will incur long distance charges.

* Basic/Advanced Designations
To make it even easier to decide which Webinar will suit you and your team, Ragan’s designated its Webinars as “Basic” for topics that cover a wider range of fundamental information and “Advanced” for topics that delve deep into more advanced subject matter.