WORKSHOP
Summer & Fall 2008 • 7 workshops
$995 • 
price: $845 |
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About
| A
closer look | About
Mark & Jim | A
letter from Mark & Jim | Hotel
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ABOUT
Sign up today for the 2008 edition. New, improved and better
than ever!
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7 workshops this summer and fall!
- Chicago—Sept. 8-9
- New York—Sept. 25-26
- Washington, D.C.—Oct. 2-3
- Atlanta—Oct. 23-24
- Toronto—Nov. 6-7
- San Francisco—Nov. 13-14
- Chicago—Dec. 8-9
With Jim Ylisela and Mark Ragan
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Can you name the three hottest trends in Communications?
| 1. |
Social media has transformed the profession, internally and
externally. |
| 2. |
Multimedia communications are all the rage. |
| 3. |
Writing and editing matter more than ever. |
Whoa! Writing and editing? A hot trend? You bet. Content is king, no matter
what communications channel you’re using. In our newest edition of Advanced
Writing & Editing, you’ll learn how to:
Revitalize your Web site and intranet with strong writing
- Craft headlines and blurbs that make readers click
- Write features that work online
- Translate print content for Web readers
Build your new print publication
- Help writers generate “big picture” stories
- Use headlines, leads and quotes to engage readers
- Package your stories to appeal to an attention-challenged audience
Turn yourself into an effective social media editor
- Create editorial guidelines for bloggers and podcasters
- Breathe new life into the drab CEO column
- Write for audio and video
Integrate all your communication vehicles
- Build an editorial plan that works
- Send the right message to the right audience, through the best channel
- Make a stronger connection between internal and external communications
Take two days and join Mark and Jim for the best writing and editing workshop
you’ll ever attend.
Don’t miss it!
- Connect with the latest trends in organizational communications
- Learn from hundreds of examples of good, bad and ugly corporate communication
- Go back to work energized, revitalized—and ready to do battle!
Who should attend Advanced Writing & Editing?
- Writers and editors of newsletters and magazines
- Intranet writers and managers
- PR and media relations writers
- Web site content producers
- Executive communicators
- If your job has anything to do with words, you should be here!
What skill level do you need for AWE?
- If you’re new to corporate communications, this seminar will boost your
skills and give you new ideas
- If you’re a veteran communicator, AWE will recharge your batteries, correct
a few bad habits and give you a gut check
- If you’re struggling with communications of any kind, AWE is the place to
meet communicators dealing with the same issues!
Register
now! Register for Advanced Writing & Editing now for $995. OR—
members always save! Become
a member and register for only $845.
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