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Thursday, November 20, 2008 |

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Journal of Employee Communication Management

Journal of Employee Communication Management readers get in-depth lessons about how to meet their corporation's communication needs. Subscribers learn from fellow practitioners how to drive change to increase retention, develop measurement tools and address issues such as mergers, downsizing and branding.

Journal of Employee Communication Management September/October 2008 Issue

PDF Issue

Journal of Employee Communication Management September/October 2008 PDF Issue

Feature Story

How To Pitch USA Today's Bloggers
The newspaper’s online editor gives PR pros the skinny on popular blogs.

Cover Story

Inside Molson Beer's Corporate Social Responsibility Program
No CSR department, no problem. Companies can still excel at social responsibility programs even if there’s no stand-alone CSR department.

Editors letter

Green is the new black

C-Suite Techniques

CEO Uses 'Virtual Office' To Broaden His Influence
A delivery company boss chats and blogs with managers who reach supervisors who talk to truckers who make or break the company.

Case Study

AAA's 'Feedback String' Encourages Company Dialogue
When AAA Northern California, Nevada & Utah opened its doors to two-way communication with a ‘feedback string,’ it strengthened culture change at this AAA club in a big way.

LanguageLab Communicates Almost Exclusively In Second Life
The language school recruits employees, serves customers, communicates with employees—and makes money—all in a virtual world.

Corporate Communicators Insider

Help Managers Be Better Communicators
How communicators can show managers the way.

Design Strategy

Design For Nondesigners: 10 Dos and Don'ts
Tips to help you master the not-so-secret ‘secrets’ of expert packaging (as an editor).

Editorial Strategy

Advice For New Corporate Writers and Editors
For harried but well-intentioned communication managers—and their still-malleable new writers and editors—here are some talking points worth communicating to new employees.

Employee Engagement

How To Get Employees To Talk And Execs To Listen
An open dialogue among management and employees does wonders for a company.

First Person

10 Ways You Know You're Not Ready For Social Media
This communicator was disappointed to learn her company isn’t ready for social media.Is yours?

Media Relations Idea File

Tribune Co. Gets Ink For Funny Press Releases
A media giant breaks the press release mold with humor.

PR & Technology

How And Why To Grow Your LinkedIn Network
Bragging to your friends about the dozens of connections you’ve amassed on LinkedIn? Chuck Hester kicks your butt.

Rewriter's Forum

Hidden Talents
Here it is again: a story about a process that never mentions anything directly about the people who might benefit. How do you get employees excited about reading a story about promotions? You’d better make sure upfront that one of those promotions could be theirs …

Social Media

Baylor University Spreads Campus News Through Blog
Written in a light tone, the blog delivers university news better than press releases ever did.

Speechwriter's Notebook

Great Speeches Are Heard And Seen
Speechwriters love to complain about the clients who butchered their masterpiece.

State of the Industry

How To Sell 'Green' Internally
How One Communicator Gradually Moves Employees —and Himself —From Ignorance To Environmental Enlightenment.

Strategic Communicator

Five Ways To Produce A Strategic Publication
Steve Crescenzo spells out the difference between strategic employee publications and embarrassing ones.

The Executive Communicator

Is Your CEO Speaking At 'Most Valued Podiums'?
Burson-Marsteller study reveals the most influential speaking venues for executives.

Writing Tips and Tactics

How To Write The Big, Honkin' Feature
The long feature story is increasingly rare in corporate publications, probably because it’s so difficult to write. Here are some tips.