For those of you ready to hoist your laptop out the window, here’s a simple tip to help you pick the right social media channel without missing your son’s T-ball game: don’t reinvent the wheel.
More specifically, emulate what other social media marketers do to find success.
Social Media Explorer’s 2012 social media marketing industry report is an excellent place to start. It interviewed more than 3,800 marketers to find how they use social media for business. The sample was fairly diverse, with input from both B2B and B2C marketers at companies ranging from one to more than 1,000 employees.
The report asked marketers which question about social media they most wanted answered. The second most popular response behind “How do I measure social media success?” was “How do I find my target audience with social media?”
This is just another way to ask “Which social media channel is right for my business?”