Could a robot do a PR pro’s job?
For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts of PR: creativity and strategy.
Here are 10 boring PR tasks we’re more than happy to hand over to robots, and the tools you’ll need to automate them:
1. Tracking who responds to your emails
If you send a lot of pitch emails, tracking them manually gets tricky in a hurry. How do you know whether people who don’t reply are reading your emails or ignoring them?
A Gmail add-on that was originally designed for sales professionals, Yesware has a lot to offer PR pros, too. Use it to monitor opens, clicks, and responses for every email you send to influencers. You can also create templates to automate your outreach and track which messages resonate best.
2. Scheduling social media updates