10 content marketing takeaways from The New York Times

The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.

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Like most newspapers over the last few years, The New York Times has suffered from readers’ switching from print to digital. How much so wasn’t totally clear until last month, when one of their team leaked a huge, internal “Innovation Report” document.

Every journalist should read it—it’s a revelatory document that shows great awareness about how the news media are changing and what publications are going through. It’s also of great interest to people working in content marketing and strategy.

If you haven’t got the time to get through a 97-page document, here are some key takeaways from the report, particularly if you’re working in digital marketing:

1. The value of the home page is decreasing.

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