Caught the blogging bug? Eager to get going?
Hold on. If you jump in without having the right infrastructure in place, you could end up scrambling for the people, technology, and content you need.
This extra stress and confusion could lead you to abandon your blog completely, leaving it a ghost town that could seriously detract from your credibility when people find the blog on your website or through search engine results.
Before you jump into starting a company blog, be sure you’ve got all the pieces in place to ensure its long-term success.
1. Study other blogs, both inside and outside your industry, to understand blogging’s unique capabilities and format, and its relationship to social media marketing and email marketing. Notice what you like and don’t like about each blog.
2. Review your marketing goals to clarify how blogging will support these goals and deliver a consistent message. You’ll need to clearly communicate this strategy to your team and other stakeholders.