Don’t stop just yet. Remember that with every email you send, you are that much closer to sending a winner. Whether recommending that they buy something or urging them to read more of your blog posts, your email messages are the most effective method of communicating with your target market.
Unfortunately, there are several mistakes that can make readers resist taking action from your email and, even worse, not even read it.
What not to do
Maybe you are doing these things, maybe not, but avoid these 10 things at all costs.
As opposed to…
This is an example of what not to do in your email messages. The margins are too wide, making it harder for people to read and scan quickly. Although it’s fine to read blog posts and articles at this width, your email messages need to be condensed.