10 fatal mistakes of social media marketing

Lack of planning, overextending yourself, failing to engage your audience—all can make your online efforts fizzle.

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Ragan Insider Content

Before, sites such as MySpace, Friendster, and Facebook merely connected you with friends online. Now, businesses have taken advantage of social networks, integrating social media into their strategies. This approach has yielded phenomenal results, but along with those successes have come the growing pains of learning how to use social media.

Based on trial and error (and, of course, well-funded studies), here are the most common mistakes and misconceptions of social media.

No. 1: Not having a plan

Any business looking into social media must establish a plan. Determine goals for yourself and for each site. Are you trying to get 10 percent more followers each month? How many people would you like to interact with each week? There are so many aspects to a business’ social media strategy, a plan is a must.

No. 2: Thinking that size matters

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