10 Instagram rules everyone should follow

More than just a dumping ground for your half-eaten hoagie or that funny-looking pooch, the visual-centric platform is a great place for courting customers and giving your brand some pizzazz.

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Instagram is a visual social platform (with more than 150 million active users), where users capture, customize, and share photos and videos with their followers.

Though some people think Instagram is nothing more than depository for “selfies,” “what I ate for lunch,” and “look at this sunset through a cool filter,” its potential business reach is substantial.

Below are 10 ways you can optimize your Instagram business account:

1. Complete your profile. This is the best place to leave a first impression, the place to showcase who you are and what you do. Make sure you fill in all the sections on your profile. Leave a link to your Facebook page, Twitter feed, and website. Your prospects will want to check out your various profiles to find out more about your services/products. This will lead to more followers on your other platforms.

2. Find your customers by using hashtags. Search for people already talking about your business or your field. Find people in your city (#Indianapolis) or people that share your interest (#health). These are your potential customers. Find them, follow them, “like” their posts, and engage them.

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