Sometimes I feel a little bit like Noah in the middle of the flood. Only in my case, I’m drowning in a sea of marketing predictions for the coming year. Almost everyone has an opinion on what will happen next.
That doesn’t mean there aren’t some powerful, actionable ideas in the deluge. Here are 10 trends that will almost certainly influence B2B marketers next year.
1. Pictures, not words. While it pains the English literature major in me, most marketers have begun to accept that video and illustrations are becoming a critical element for many marketing programs. Cisco predicts online video will account for 90 percent of all Internet traffic in the next three years.
2012 checklist: How much of the budget can you move from “word content” to “picture content“?