10 measurement essentials for PR
Execs want ROI for just about every penny. Tap these metrics to show your value.
Because so much of PR is intangible and long-term in scope, it does not fit into a common financial mold when it comes to metrics. Of course, that’s no excuse.
Companies spend about $11 billion on PR per year, and executives rightfully demand to see a return on that investment. Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR.
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