Yes, social media’s a 24×7 job. However, to keep fresh (and sane), you need to set a clear work/life balance and remember to unplug regularly to recharge your own batteries.
If you’re handling many social media accounts at once, including your personal accounts, don’t get them mixed up or you could be tweeting about unemployment.
Social conversations evolve quickly. Take an extra minute to think about your response. Say it out loud first; that helps make it real.
No one is the “end all, be all” social media expert. We can learn from each other and collectively take social media to the next level. Just look at this post. It’s a collection of your thoughts. We make each other better.
Instead of always catching up to your competitors, be a trendsetter.