Saying you want to work in social media, so you can play on Facebook all day is like saying you want to work in PR because you like people. Good for you, but that’s just not what we do.
These are the requisite traits for success in social media. It’s not as easy as it looks. You must be:
Social media is the fastest-changing industry ever. You have to religiously monitor the environment and adapt quickly to change.
You have to be committed to reading constantly about social media and measurement, and searching aggressively for the latest trends and best practices.
There is little to no off time in social media. It happens 24×7, so you have to be ready to respond at any time. If someone posts something negative on your Twitter stream and you don’t respond for 24 hours, good luck finding another job in social media.
Social media enthusiasts are quick and clever. You need to be, too, or you will come off looking like your grandma or, worse, like a corporate mouthpiece.
Social media doesn’t exist in a universe by itself. It’s part of a larger, strategic marketing mix. You must see and understand the overall goals, strategies, and objectives before you can implement social media tactics.