Because there is no single analytics tool that covers all your marketing needs, you’ll have to use several to fully understand every part of your business or website. Make sure you have your key performance indicators (KPIs) thought through before diving into all the tools, otherwise you risk being overwhelmed by all the data.
To get started, here are 10 data tools every marketer should know:
Intercom is perhaps best known as a tool for a having conversations with users, but when used to its full potential it can quickly become a valuable data insights machine. Using events and segments can quickly lend insight into the product’s most active users, helping marketers to target various users differently. You can A/B test different messages within its easy-to-use portal, and you can opt to send messages through an in-app messenger (which is a slick must-see) or through traditional email.
Tip: Once you start using it, notice the way Intercom uses it to communicate with you. You can get a lot out of it by adapting the company’s practices for your business.
2. Google Analytics