Happy New Year! The PR and social media measurement industry is going through some exciting times, and you’ve probably read plenty of review-of-the-past-year articles, (including mine: The Measurement Industry’s Evil Empire?).
So now I will gaze into my crystal ball and look forward to the excitement our industry holds in the coming year.
1. Don’t count the little guys out yet.
2015 will be a boom year for the independent public relations and social media monitoring and/or measurement companies that remain standing. GTCR’s consolidation of Cision, Vocus, Visible and Gorkana into a single monitoring and measurement company no doubt will change the metrics landscape, but it will be 2016 before clients see benefits of the deal.