In a previous post I discussed how some people are saying social media management is a dying profession.
It isn’t dying. Companies are just trying to make do with fewer resources by having their current employees wear many hats.
While this helps stretch resources, it can be detrimental to employees’ productivity and the welfare of the business.
It may be good to have socially savvy employees, but businesses still need someone to manage the brand’s social media presence. Below are 10 reasons why your business needs a social media manager.
1. To boost SEO: A social media manager understands search engines and can create content that is attractive to them.
2. To communicate in a unified voice: A social media manager meets with different stakeholders and departments, and can create a unified social media message.
3. To develop campaigns: Working with the various departments, the social media manager works to create promotional campaigns on social media.
4. To track campaigns: A social media manager can measure deployed campaigns to see what works and what doesn’t, and then adjust as necessary.
5. To manage the online community: The social media manager acts as a brand ambassador by listening to your customers on social media and responding. Social media managers can also reach out to news outlets and bloggers who can help your business grow.
6. To save time: Social media management takes time. Having people contribute to the process without a defined schedule won’t help your marketing efforts. A social media manager is dedicated to managing the endeavors-it’s her job. She doesn’t have to balance other job descriptions.
7. To handle social media automation: A social media manager knows how to get the most out of social media by using a variety of tools and techniques. These methods can help grow the business and save money in the process.
8. To be accountable: Companies can hold the social media manager accountable for what he disseminates on social media. If the messages go through the social media manager, the buck stops with him. When you have a lot of users with access to the same account, it’s hard to know who sent what message.
9. To have someone with business knowledge: Social media managers not only know social media, they also understand all facets of your business. They know what’s important and which trends to follow because they interact with the various departments. As I mentioned above, they’re your ambassadors and the voice of your organization.
10. To stay abreast of trends and technology: People who know the basics of social media may not be as informed as a person who does social media management day in and day out.
What would you add to the list? Sound off in the comments below.
Jarrod Galm is a marketing and graphic design professional. He blogs at JarrodGalm.com, where a version of this article originally appeared.