10 reasons why your company needs a social media manager

Giving a dozen employees access to the company’s social media accounts isn’t the same as having a social media manager. Hire someone to handle this critical communications platform.

Ragan Insider Content

In a previous post I discussed how some people are saying social media management is a dying profession.

It isn’t dying. Companies are just trying to make do with fewer resources by having their current employees wear many hats.

While this helps stretch resources, it can be detrimental to employees’ productivity and the welfare of the business.

It may be good to have socially savvy employees, but businesses still need someone to manage the brand’s social media presence. Below are 10 reasons why your business needs a social media manager.

1. To boost SEO: A social media manager understands search engines and can create content that is attractive to them.

2. To communicate in a unified voice: A social media manager meets with different stakeholders and departments, and can create a unified social media message.

3. To develop campaigns: Working with the various departments, the social media manager works to create promotional campaigns on social media.

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