10 SEO essentials everyone should follow

Explaining these fundamentals of search engine optimization to bosses, clients and designers can help you do your job—and retain your sanity.

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You don’t have to spend too much time in the SEO world to know that there’s a heck of a lot of contradictory information about there. As an SEO consultant, what is common knowledge to you reads like black magic rocket science to someone else. And sometimes that can be OK, it’s job security.

But when it’s not OK is when the person infected with bad SEO information-itis is your boss. Or a client. Or that designer you’ve been assigned to work with. Or anyone else you need to have a basic understanding of SEO so that you can do your job without their meddling more effectively.

What do you wish your boss/client/person in the next department knew about SEO? If you could drill one thing into their brain to help their SEO education and make your life easier, would what it be?

Below are 10 things about SEO I wish everyone knew.

1. SEO comes now, not later.

If you come to Outspoken Media freshly after a redesign and ask us to fix your designer’s errors, we may just charge you more than we would if you had come to us first. Why? Well, as punishment for making everyone’s life more difficult.

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