Google+ has grown astronomically since it launched in 2011. It overtook Twitter in January 2013, and is now second to Facebook in popularity.
With more than 700 million registered Google+ users, companies have a lot to gain by maintaining a Google+ page. However, some Google+ pages are more popular than others.
Take a look at this list of 10 brands with great Google+ pages to get some tips, ideas and insights for your business:
Toyota has an excellent Google+ page. It shares industry news, inspirational photos and innovative concepts with followers, and updates its page regularly. However, the Toyota Collaborator feature stands out most. Using Google+ Hangouts, users can:
The layout of a Google+ page (wide and open) lends itself particularly well to visual content. Pages that recognize this tend to do better than those that rely solely on text.