10 successful Google+ pages to emulate

Take some cues from Pepsi, H&M, Cadbury and more to make your Google+ page popular with customers.

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Google+ has grown astronomically since it launched in 2011. It overtook Twitter in January 2013, and is now second to Facebook in popularity.

With more than 700 million registered Google+ users, companies have a lot to gain by maintaining a Google+ page. However, some Google+ pages are more popular than others.

Take a look at this list of 10 brands with great Google+ pages to get some tips, ideas and insights for your business:

1. Toyota

Toyota has an excellent Google+ page. It shares industry news, inspirational photos and innovative concepts with followers, and updates its page regularly. However, the Toyota Collaborator feature stands out most. Using Google+ Hangouts, users can:

2. Cadbury

The layout of a Google+ page (wide and open) lends itself particularly well to visual content. Pages that recognize this tend to do better than those that rely solely on text.

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