10 things successful content marketers do

Staying current and planning ahead; embracing consistency and diversifying. Such are the complementary elements of effective online branding efforts.

Ragan Insider Content

What makes a good—even great—content marketer isn’t how many books you’ve read, how many webinars you’ve attended, or how many times your mom has “liked” your Facebook posts.

It’s that what you do makes the difference, day after day, week after week, month after month, year after year.

If you aspire to content marketing greatness, here’s my list of 10 things successful content marketers do:

1. Successful content marketers stay current. Your readers look to you for insight on how current developments in your industry—and in the rest of the world—affect them, so it’s so important to stay informed. Set up some quality news sources in a reader (I like Feedly) and set aside time each day to peruse the latest articles and posts.

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