In an effort to better enhance users’ experiences, Facebook recently announced changes to the news feed to ensure each user gets the content he wants to see, while also discovering new content relevant to his interests.
The former Facebook algorithm, EdgeRank, had three factors: affinity, weight and time decay. These still play a role in news feed visibility, but today’s ranking algorithm is much more complex.
Today’s news feed visibility is based on a post’s relationship to the user and how many comments and likes it has. That visibility will change even further thanks to new features that will help users discover new organic content.
This presents challenges for Facebook marketers. It’s even more vital to become adept at giving your audience what it wants while still focusing on your sales goals.
Now that users are finally receiving some love, they’ll be much more inclined to ignore or delete your stuff. Here are 10 things to stop doing right now to keep your customers and prospects engaged with your page:
1. Asking for a caption on a photo.