10 things you can (and should) do on LinkedIn

It’s all well and good to have your professional credentials there, but there’s enormous potential for beneficial connections—and more—if you follow these guidelines.

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Although LinkedIn is simple to use, what’s truly fascinating about the site is that it offers a range of functionality if you dig beneath the surface. The good news? We’ve done the heavy lifting for you and have compiled a tip list of 10 things you should be doing on LinkedIn to get more out of this professional networking site.

Expand your search. As with any social site, one of the key components of LinkedIn is conversation. If you want to find out who’s discussing a particular topic, click the drop-down menu next to the Search box and select Updates. Enter your preferred search term, and you’ll receive a list of users whose status updates match your search.

Optimize your URL. Your default LinkedIn URL is a hard-to-remember mix of numbers and letters. Instead, choose a custom URL for your public profile. Not only will it be easy to remember, but it will also help Google pull up more results when your name is searched. To customize your profile URL, click Profile > Edit Profile > and, next to Public Profile in the gray box, click Edit. Specify your name, and click Set Custom URL.

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