Developing a social media strategy is a never-ending project. Many people think all you have to do is set up Twitter and Facebook accounts, but that’s not enough. A social media strategy can have an endless number of moving parts.
There are a lot of critical issues companies often skip or don’t think through. What did you forget to consider when you built your social media strategy? Here are some possibilities:
1. Do you block social networks?
It’s pointless for a company to block services such as YouTube and Facebook in the office. Employees have smartphones, and can access any service you block.
In addition, many of those phones have their own hotspots. Employees could use their smartphone’s wifi to circumvent any blocking service you have. If you believe your employees use social services unproductively, it’s your job to train them to do otherwise.
2. Do you use too many links?
It’s not hard to overload on links. Often, sites try to point people to several places at the same time.