We live in a celebrity-obsessed world. People and US Weekly magazines dominate newsstands, and Access Hollywood and E! fill our TV screens with nonstop celebrity news.
No wonder, then, that spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs.
As you plan your next marketing effort, keep in mind these top 10 tips for using a spokesperson:
1. Choose what type of spokesperson is best for your marketing campaign.
Spokespersons typically fall into three categories:
Celebrities: TV and film stars, musicians, comedians
Athletes: Current and former professional athletes, broadcasters, Olympians
Experts: Home design, fitness, nutrition, financial, relationship, lifestyle, medical, fashion, parenting, travel, etc.
Depending on your brand strategy, one or all of these could be a good fit. Look at your product messaging and company values to determine the ideal spokesperson for your audience.
2. Understand what a celebrity spokesperson can do for your marketing efforts.