10 tips to manage your visual content

If you’ve ever spent hours creating a piece of content only to find someone else at your organization already created the same thing, this article is for you.

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How many visual assets does your organization have?

I’m talking about all visual content: videos, artwork, photographs, diagrams, animations, infographics—the list goes on. The number could run into the hundreds of thousands, but what counts is how well you manage those assets.

Not being clear about what visual assets exist, where they’re located, and how they relate to other marketing campaigns can be a logistical headache. Visual assets don’t lend themselves to easy archiving and retrieval.

Why managing visual assets is important

Let’s look at some problems that occur when you don’t manage visual content properly:

All these problems could become a lot worse, too.

As Robert Rose of the Content Marketing Institute observed at a recent London seminar, we can expect owned media—content organizations create and distribute on their own platforms, such as websites and social media pages—to continue to grow, and that visual storytelling and brand identification will play a big role.

The benefits of digital asset management

Digital asset management doesn’t sound exciting, but it can eliminate headaches, reduce mistakes, and save money.

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